Several networks and media giants are teaming up in order to host a telethon to benefit those who were affected by Hurricane Sandy this past week, reports Variety Magazine. Disney and Viacom have each pledged $2 million to the American Red Cross and various other organizations that are working to rebuild all of the damaged caused by the storm. In addition, Matt Lauer of “Today” is going to host a telethon this upcoming Friday night to run on NBC and a few other Peacock cablers.
“The hourlong ‘Hurricane Sandy: Coming Together’ telecast will run on NBC, Bravo, CNBC, E!, G4, MSNBC, Style, Syfy and USA from 8-9 p.m.” In addition to these channels, HBO will also lend some of its airways to the event and NBC will also offer a live-stream option on NBC.com. The event will feature performances by several artists as well as appearances from various celebrities. Many of the networks participating have also donated a significant amount of money to the Mayor’s fund for New Jersey, the Red Cross and various other relief funds.
The fact that all of these networks have joined together in order to support a much greater cause shows a lot about the television industry and the way these companies work. On the one hand, they are coming together for humanity, but on the other hand they have also displayed a different kind of business strategy. These networks are displaying to their loyal customers that they are human and they care about their clients on a deeper level. They have also put aside competition and profits for their own businesses for the time being in order to benefit a greater cause. While humanitarian, these networks are also displaying a certain level of business strategy.